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E&OA

Iris Internet SEO Optimisation

Why is Search Engine Optimisation (SEO) so important?

With literally billions of online searches conducted every month, search engines have essentially become our gateway to the internet.

Unfortunately getting yourself simply listed is not enough, as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is ranked by a search engine the more clicks they will receive” with the top result receiving by far the largest proportion of all clicks, followed by the 2nd and so on.

How does Search Engine Optimisation (SEO) work?

Search Engine Optimisation is based around your use of “keywords” and your website’s linked popularity.  “Keywords” is an industry term used to describe the queries we use when we conduct a search.  For example if we put the words “blue ipod nano” into our search box the search engines then categorise websites based around their relevance to a particular keyword.  The search engines analyse your keyword usage in the following elements of your website (please note this is not an exhaustive list).

Domain name

Page Title

Page URL

Header tags (H1, H2, H3) etc

Page Content

Image alt text

Internal links and hotspots within your website

External links to your website

Interested in using our Search Engine Optimisation facilities please contact us direct on 0800 170 7740.



SEO - Search Engine Optimisation
The Basics